Bulova was a watch company that was huge in the American market from the early parts of the last century right thru modern times. They advertised in all of the national media and made watches with Swiss movements that were real workhorses. Bulova was founded and incorporated as the J. Bulova Company in 1875 by Joseph Bulova (1851 – November 18, 1936), an immigrant from Bohemia. It was reincorporated under the name Bulova Watch Company in 1923, and became part of the Loews Corporation in 1979 and was sold to Citizen at the end of 2007. This particular Bulova was made circa 1971 and it contained all of the improvements to date that Bulova incorporated into their watches. This one has a "Whale" logo on the dial which indicates that it is well sealed again the invasion of moisture and dust. It has a screw-down ring that compresses the case back against a gasket which provides a very effective barrier. The case top is heavy yellow gold electroplated (as marked on the case back) while the back is stainless steel for wearing comfort and longevity. It is a real nice, classic, manual wind, round watch that will give service for years to come at a reasonable price. The case measures 32mm in diameter (an American quarter measures 26mm) by 38mm lug to lug. The dial has a silvery gold cast to it that is very attractive. The dial chapters are slender bar markers with double bars at the 12, the 3, the 6, and the 9. Just above the 6 o'clock position is the "Whale" logo while the Bulova name is just below the 12. It runs, sets and keeps time just as it did back in 1971 and it can be yours!