During the 1950s, there was a booming market for watches in the US, and there were many moderately priced Swiss watches imported to meet this demand, mostly sold through department stores or independent jewelers. This watch fills the bill for this market. It is an "Avalon" which was a brand name owned by the Banner Watch Company and imported by Schein & Engle of New York. This particular "Avalon" is a Swiss, seven jewel, in a Chrome case that has a stainless steel back. It measures 31mm in diameter, by 37mm lug to lug, by 8mm thick. These watches were real workhorses and a good number of them survived because they were great "everyday" timepieces that didn't cost an arm and a leg but gave good service. The Arabic Numerals are easy to read and they still contain the lume that allowed them to glow in the dark although they do not today. The "Dagger" hands also have their centers filled with the old lume. The dial still retains its original finish with a nice patina. There is a nice second bit at the 6 o'clock position that fills about 1/3 of the dial surface. Our head watchmaker has restored it so that you will get years of reliable performance from this watch. Our one year warranty will allow you to buy with confidence. You can't beat it for the price!