If you were a resident of Lucerne, circa 1888, you might have noticed the opening of a new watch and jewellery store in your town for that was the year that Carl-Friedrich Bucherer and his wife Luise opened the family business. It didn't take long before the Bucherer name was synonymous with quality and luxury. When they were established in Lucerne they branched out to other Swiss cities and tourist destinations. Once Americans brought back some of their treasures from their trips abroad the name was on the lips of others who wanted to partake. By 1977 the third generation of the family was in charge of this flourishing enterprise. In 2013 Bucherer celebrated their 125th jubilee by opening the world's largest watch and jewellery store in Paris. In 2017 there was the addition of four more boutiques in London. Today Bucherer values its partnership with Rolex as one of its most important. They also value their reputation for high quality timepieces. As a case-in-point take a gander at this very nice 25 jewel, automatic, day/date in a yellow gold-filled, cushion shaped case with screw-down stainless steel back for wearing longevity. It is circa 1968 with a silvered dial that sports very dramatic gold block markers contrasted by rectangular blunt end hands and a central sweep second hand. The day/date feature is at the three o'clock position and it has a gold frame that delineates the feature. The case measures 34mm wide, by 39mm lug-to-lug, by 10mm thick. We have fitted it with a 20mm croco-grain brown band that suits the watch perfectly. It is fully restored and warrantied for one year for parts and labor so that you may buy with confidence.