Lord Elgin "Direct Reader" Chevron  

The year 1957 was a landmark year for design. This is when everything that came off the designer's drawing board was unusual and it seemed like every other product that came along was futuristic in design. Such was the Elgin "Direct Reading" Jump Hour. These were made in three different cases, although the 21 jewel Cal. 719 movement was common to them all.  

Elgin, the world's largest watch manufacturer, was on the cutting edge of innovative watch design. This was a time of exaggerated fins on automobiles and ducktail hairdos. So, Elgin designers wanted a watch that would take your imagination. They produced a series of what they called "Direct Readers". One was the rectangular shape that later became famous as "The Elvis", one was in a round dimpled case called the "Golf Ball", and this one is the round and smooth version in what you might call a "Chevron" configuration. 

The yellow gold filled case measures 32 mm in diameter (not including the crown) by 9 mm thick. The surface of the watch has a smooth finish that is very reminiscent of "Space Age" styling of the late 1950's.  It is a delight to wear and display on your wrist, and your friends will be wanting to get a closer look at how it functions.

Our head watchmaker has it winding, setting, and jumping just as it did in 1957. When you peer through the triangular window, just below the watch center, you will see a large number (the hour) with a disc of smaller numbers underneath the hour. This is the "Wandering Minutes" track that rotates to indicate the passing of the minutes. When the 60-minute mark is reached the next hour "jumps" into the window for yet another hour on display. The crucial test of the proper service for one of these watches is the sharp jumping of the hour disc when the hour changes. Ours jumps to attention just like it should. This one is quite spiffy! If you want a watch that you won't see walking up and down the street, don't miss this one. It is special! Our one year warranty for parts and labor will allow you to buy with confidence.

Item At a Glance...
SKU: w3308
Brand: Lord Elgin
Year: 1957
Price: $2,250